We put on the nights we wanted to play

A paragraph about why this exists. Not the company history — the reason. Two sentences is plenty, and the honest version always reads better than the impressive one.

Where the first night happened, how many people came, and what went wrong. Producers who write this honestly get better comics, because comics can tell the difference.

Then what changed: the room you moved to, the night that sold out, the point at which it stopped being a hobby. Keep it to three paragraphs — the rest belongs in the timeline below.

Finish on what you are trying to build, because that is the part a venue or a sponsor is actually reading for.

Real numbers only. A venue can check most of these, and an inflated one is the fastest way to lose a room.

Be specific here and you will get fewer, better submissions. Say what the room is like, what tends to work in it, and what does not.

• Comics who have a tight five and have done it in front of strangers.
• Material that survives a room where people are also having dinner.
• People who turn up on time and stay for the second half.

The fastest way to understand what we do is to stand at the back of one of our rooms on a Tuesday.